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HHMI Grantee Implementation Evaluation: Marketing, Recruitment and Retention Strategies


As part of the Hispanic Healthy Marriage Initiative (HHMI) Grantee Implementation Evaluation, OPRE published a project brief that describes how grantees craft recruitment messages and strategies and develop and disseminate marketing materials to encourage participation in family strengthening and relationship education services by a broad and diverse Hispanic clientele. HHMI is being conducted for ACF by the Lewin Group and its partners, the University of Houston’s Graduate School of Social Work and Washington University’s Center for Latino Family Research.