Once your marriage/relationship education (MRE) program makes the decision to dive into social media, you might ask, “What next?” Organizations frequently have questions on how to move from pondering the value of social media to developing, executing, and monitoring an effective social media strategy. What messages resonate with fans? How often should you post? How do you measure results? This Tip Sheet offers guidance for MRE programs on how to successfully reach couples through social media channels such as Facebook, Twitter, YouTube and blogs.