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The success of every healthy marriage initiative depends on getting the word out about the program. One strategy for building awareness is to develop relationships with local media personalities. A few recognizable faces or voices promoting you in the community can be an asset to your program. Remember, however, that a spokesperson’s reputation and relationship history matters, so choose wisely. This Tip Sheet provides ideas on how to build relationships with media outlets in your area in an effort to get free or discounted print and broadcast media coverage for your initiative/program. (Author abstract)