This brief offers recommendations from an Oklahoma State policymaker on managing a statewide Healthy Marriage Initiative. Information is provided on the development of the Oklahoma Marriage Initiative (OMI), the goals of the program, and the strategies used. Recommendations include: deliver evidence-based or research informed services; be prepared to change based on emerging research; include potential constructive skeptics from the beginning; temper your zeal for high productivity by acknowledging the realities of today’s complex families; make a realistic assessment about the resources, opportunities, and expertise available and build on your strengths; understand that programs that promote marital stability and child well-being avoid political imbalance; engage an outside party to provide daily management of programs and services; and set realistic expectations and be modest about claiming success.